Our Story

Our vision is to make food famous, to have fun making money and to be successful in ways we didn't think possible.

Here at Beat Foods ltd, we take much loved food brands and businesses in need of some tlc and make their food famous. We started out with a london based restaurant business called Square Pie, we acquired the original gourmet pie brand in 2018 after the collapse of its restaurant business. After spending 12 months restructuring the business and focussing on wholesale and grocery sales we were able to return it to steady profit.

GREAT PEOPLE

Soon after we began thinking about how we replicate our success from square pie and we decided to build our own brand, which is when Hallouminati Halloumi Fries were born. the keepers of eternally delicious, golden frozen halloumi fries that are easy to prepare and even better to share.

AUTHENTIC, NO NONSENSE, PURE 100% CYPRIOT HALLOUMI.

BE PART OF MORE

We loved building brands so much that we’ve decided to do it again with FoodBox taking us away from our traditional Wholesale and Grocery channels and into direct to consumer e-commerce for the first time.

Integrity

Integrity

  • Treat others as they’d like to be treated
  • Show a positive and honest approach in all that you do
  • Keep your promises and manage expectation
  • Be consistent
  • Show respect and consideration for others
PRIDE

PRIDE

  • Be the very best you can be
  • Inspire others by being your best
  • Share with an aim to inspire passion in others
  • Show lasting drive and keep your energy from start to finish
  • Keep your focus and ask for feedback and direction
PASSION

PASSION

  • Be the very best you can be
  • Inspire others by being your best
  • Share with an aim to inspire passion in others
  • Show lasting drive and keep your energy from start to finish
  • Keep your focus and ask for feedback and direction
BELIEF

BELIEF

  • Support and challenge your colleagues, managers and directors
  • Promote ‘a give it a go’ attitude
  • Believe in ourselves, each other and our business
  • Trust others motives are positive
  • You’ve got the power to change things
FAMILY

FAMILY

  • Be who you are and accept and embrace the differences in people
  • Welcome others in to our business
  • Tackle issues in a constructive manner
  • Be supportive, trusting and trustworthy
  • Youare part of a group that cares about you